About Me
NATTY’S BEATS
Where Music Is Made
Everett Cooper, professionally known as Natty’s Beats, is a Toronto-based music producer and creative executive behind So What Productions. With roots in Jamaica and a career built in Canada, Natty brings a global perspective and decades of production mastery to every project.
Known for discretion, precision, and sonic excellence, Natty specializes in crafting high-impact records for artists and brands seeking longevity—not trends. His work has achieved major radio and television placements and played a role in landmark moments within Canadian independent music, including a BET debut that positioned emerging talent on an international stage.
Natty’s Beats operates at a premium level—offering select collaborations, elevated production, and strategic creative direction for clients who understand the value of quality, legacy, and world-class sound. Natty’s Beats partners with artists and brands who understand that premium sound is an investment—not an expense.
If you’re seeking quick results or budget production, this is not the right fit.
If you’re building a serious catalog, brand, or legacy, you’re in the right place.